I suspect that distributing through BitTorrent would help reach a different audience than people viewing on Vimeo, Netflix, or iTunes. If 170 million people use the BitTorrent to share movies, TV shows, and music, then it seems like it's a safe bet that part of your target audience is here.īitTorrent (and other self-distribution platforms like ) offer you instant global reach, compared to more geographically restricted services like Netflix whose 36 million streaming customers are almost all located in the US. Your audience is already on BitTorrentĪt its heart, distribution is really about finding where your audience is and then offering your product or service to them in a convenient way. You could start out by offering a bundle in exchange for a tweet, and then change to a paid distribution model once you have generated a high level of awareness. This could be the foundation of an interesting release strategy. Finally, you can chose a pay what you can model, where the downloader is asked for a donation.If the objective is to sell things, pre-ordering a DVD through your physical store could be the call to action.If your objective is building an audience that you can interact with throughout your project, the action could be entering an email.If your objective is building awareness the unlocking action could be sharing a link on Facebook or Twitter.The actions you can define to unlock bundles are very flexible as well. The only limit to what you can include is your creativity. You can package all sorts of bonus material like trailers, behind the scenes footage, exclusive music, and images. Bundles are a flexible distribution optionīundles can be filled with anything you anything you want. If you wanted to offer a multi-gigabyte bundle that included raw footage that could be remixed, storyboards, interviews, 4K files, or different versions of a film, BitTorrent could handle it. You don't have to worry about slow servers or large files when you are using the protocol, so packages could be really big. These savings are passed on to the distributor.īitTorrent is also an efficient way to transfer files. Unlike centralized distribution sites like Vimeo, BitTorrent doesn't have to pay for bandwidth because of how peer to peer technology works. ![]() One of the biggest benefits of using BitTorrent to distribute films is the cost. Benefits to Filmmakers Bundles could be a cheap way to distribute content It could be sharing on Facebook or Twitter, signing up for a mailing list, pre-ordering something or even paying. ![]() To unlock the premium content, the user must perform a specific action that is defined by the publisher. There is a free sample that anyone can open, and there is premium content that must be unlocked by a key. The difference between a bundle and a normal torrent is that a bundle is broken up into two parts. You are familiar with those right? I'm sure you've used torrents to download plenty of legitimate content :). How BitTorrent Bundles WorkĪ bundle is like a torrent file. It's a bit of a work in progress right now, but it's something that's worth keeping your eyes on, as it could potentially provide a low-cost promotion and distribution option for filmmakers. ![]() ![]() BitTorrent is in the process of introducing a decentralized distribution service called BitTorrent bundles.
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